Understanding Customer Lifetime Value
Customer Lifetime Value (CLV) is an estimate of the total value that your company derives from each customer. It does so by comparing lifetime value with what you spent to acquire that new customer.
Intentional Marketing: A Summary of 12 Steps
Below are summary of the 12 steps that Joanne and I are including in our book. The title of the book at this point is, “Intentional Marketing: The Power of Measurement and Alignment”.
Google Analytics 4.0 and All Things Marketing
New online discussion group - All Things Marketing.
Details on how to install GA4 ASAP.
What I’ve Been Up To
This blog post outlines what I have been doing for the last 7 months or so. Enjoy.
Marketing Automation: From LinkedIn to Prospects
In this blog, I talk about my experience with marketing automation, from the things that didn't work to what I'm doing now. I share the tools and steps I'm using, along with how I measure if it's working.
Intentional Marketing: From Measurement to Alignment
This is a copy of the presentation that recently I gave to marketing students in Professor Makgosa’s class at the University of Botswana. about Intentional Marketing - from Measurement to Alignment.
There Is a Sweet Spot for ROMI
ROMI (return on marketing investment) ROMI is the return on marketing investment. In this blog, I explain the calculation process, the importance of considering all marketing costs and revenue metrics, and offer strategies for effective ROMI management.
A Simple Formula for Marketing: 1-1-1
The 1-1-1 marketing strategy simplifies campaigns to focus on one product, one market segment, and one marketing channel. I discuss how to implement this approach and measure success using ROMI (return on marketing investment). Additionally, I offer insights into troubleshooting if results don't meet expectations.
Case Study: Google is the Strongest Marketing Channel
Unlock insights from real marketing data with this comprehensive analysis of various channel groupings, measures, metrics, and ROMI. Discover which channels are performing best, where to invest more, and how to optimize your marketing mix for maximum impact and profitability.
Should ROI for Marketing be High or Low?
When I start to work clients, many want to have a high ROI for marketing. But I have found that reality doesn’t bear this out. In fact, the opposite is true - a relatively low ROI is actually better than a high ROI. Companies should aim for a return on their marketing investment that is reasonable and optimal. Let me explain.
Should Marketing be Efficient or Effective?
Efficiency or Effectiveness? This, of course, is the age-old question. But I have an opinion which I will share later. To start with let’s explore what is meant by efficiency and effectiveness when it comes to marketing and how these are measured.
Revenue Catalyst: Glossary of Definitions
Discover essential terms for optimizing marketing strategies, including measures, metrics, impressions, visits, prospects, conversions, KPIs, and more, to enhance business growth and success.
Is the Marketing Funnel Porous?
Marketers and sales professionals often talk about understanding and using a “marketing funnel”. This phrase is so ingrained into our day-to-day language that we assume that our language reflects reality. But maybe this isn’t the case. Maybe it isn’t a funnel - maybe it is more like a sieve.
Are Impressions Reliable as a KPI?
This is an interesting question. I’m sure that most marketers would say that there are more important Key Performance Indicators (KPIs) than tracking and measuring impressions. But let’s think about this for a minute because I think that some characteristics of impressions are important. Important enough for us to consider impressions as a KPI.
Which Trade Show Performs Better - January or March?
Analyzing our client's performance at two trade shows, the January event showed better metrics in cost per lead and booked sales, while March excelled in booked revenue. Both have merits, and further investigation is needed to determine the best course of action.
Driving Up Revenues Between 2017 and 2018
In this post, I delve into how we boosted a renovations company's revenue twofold from 2017 to 2018 by upping our marketing investment by 15%. With our ROMI skyrocketing by 99%, hitting $17 in booked revenue for every marketing dollar spent, it's evident our strategies paid off. Plus, I detail key recommendations we made to ensure continued growth.
Workshop at Creativity & Convergence Conference on Nov 30, 2015
On Nov 30, 2015 Jeff Nelson and Jake Blumes will be facilitating a workshop on using data to help make better marketing investment decisions at the Creativity & Convergence Conference in Calgary, AB.
17 Essential Marketing Metrics for Customer Acquisition
In this post, I will review a list of 17 measures and metrics that are essential for tracking the success of any marketing campaign focusing on the acquisition of new customers.
ROI and ROMI are Different. Seriously!
I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.
What is Your Marketing/Sales Funnel?
Our marketing funnel, or what we like to call it "Customer Acquisition Funnel", has 5 levels starting with Impressions and ending with Outcomes.