A Simple Formula for Marketing: 1-1-1
Marketing Metrics Michell McDoguall Marketing Metrics Michell McDoguall

A Simple Formula for Marketing: 1-1-1

The 1-1-1 marketing strategy simplifies campaigns to focus on one product, one market segment, and one marketing channel. I discuss how to implement this approach and measure success using ROMI (return on marketing investment). Additionally, I offer insights into troubleshooting if results don't meet expectations.

Read More
Should ROI for Marketing be High or Low?
Marketing Metrics Jeff Nelson Marketing Metrics Jeff Nelson

Should ROI for Marketing be High or Low?

When I start to work clients, many want to have a high ROI for marketing. But I have found that reality doesn’t bear this out. In fact, the opposite is true - a relatively low ROI is actually better than a high ROI. Companies should aim for a return on their marketing investment that is reasonable and optimal. Let me explain.

Read More
Are Impressions Reliable as a KPI?
Marketing Metrics Jeff Nelson Marketing Metrics Jeff Nelson

Are Impressions Reliable as a KPI?

This is an interesting question. I’m sure that most marketers would say that there are more important Key Performance Indicators (KPIs) than tracking and measuring impressions. But let’s think about this for a minute because I think that some characteristics of impressions are important. Important enough for us to consider impressions as a KPI.

Read More
Driving Up Revenues Between 2017 and 2018
Marketing Metrics Jeff Nelson Marketing Metrics Jeff Nelson

Driving Up Revenues Between 2017 and 2018

In this post, I delve into how we boosted a renovations company's revenue twofold from 2017 to 2018 by upping our marketing investment by 15%. With our ROMI skyrocketing by 99%, hitting $17 in booked revenue for every marketing dollar spent, it's evident our strategies paid off. Plus, I detail key recommendations we made to ensure continued growth.

Read More
ROI and ROMI are Different. Seriously!
Marketing Metrics Jeff Nelson Marketing Metrics Jeff Nelson

ROI and ROMI are Different. Seriously!

I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.

Read More