Google Analytics 4.0 and All Things Marketing
New online discussion group - All Things Marketing.
Details on how to install GA4 ASAP.
Digital Marketing Doesn't Always Work - 6 Reasons Why Not
It doesn’t happen often but every once in a while I have a customer who complains that digital marketing isn't working. In this post, I want to look at why that happens and what are a few things that you can do to improve the effectiveness of digital marketing.
Creating a Landing Page Using MailChimp
Various versions of Landing Pages have been around for a long time. I remember looking at some in the early 2000s and they were long, full of text, bolding, highlighting and basically annoying. I suppose that some people subscribed but I sure wasn’t me.
Online Marketing: Cost vs Effort Diagram
Some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.
Giving Us Access to Various Accounts
Ensure seamless integration by following these simple steps to grant us access to your various accounts, including Google Analytics, Google Ads, Google My Business, Google Search Console, Facebook, Twitter, LinkedIn Company Page, and LinkedIn Personal Profile. Whether it's adding us as users or providing essential data, we're here to assist you every step of the way.
Article: A Retrospective of Working in PPC for 20 Year by Brad Geddes
If you have a few minutes, read this article. In it, Brad Geddes @bgtheory, gives a great overview of how digital marketing has changed in the past 20 years.
Effective Digital Marketing for Food & Beverage Businesses
Given the rise of online food ordering and review sites, coupled with a saturated business environment, these are some effective digital marketing strategies that can be used to increase traffic and profitability.
Sophisticated SEO and Beyond
In "Sophisticated SEO and Beyond," I explore advanced SEO strategies to increase organic search traffic for Domaine Furnishings. From optimizing product descriptions to implementing internal and external linking strategies, I offer actionable insights to enhance online visibility and drive targeted traffic.
Digital Marketing Trends and Predictions for 2017 with Doug Lacombe
Doug Lacombe is the founder and president of Communicatto and has over 20 years experience in media (newspapers), web publishing, software, telecom (wireless data and voice), and social media.