Florence Nightingale Would’ve Crushed It in Marketing
Most people remember Florence Nightingale as the lady with the lamp—the compassionate nurse who cared for wounded soldiers during the Crimean War. But dig a little deeper, and you’ll discover she was also a data analyst, persuasive communicator, systems thinker, and relentless reformer. In other words, she has all the characteristics of a modern marketer.
Who Still Uses Business Cards? (Seriously, Who?)
Discover why business cards are obsolete in 2025 and what modern professionals are using instead.
Google is Dead
Is Google still king of search? Yes, but there are alternatives. This blog post explores how AI tools like ChatGPT are reshaping the way people search for information and what marketers need to do about it.
Plagiarism is Alive and Well
In schools and universities, plagiarism is treated like a felony. Copy a few lines from Wikipedia and boom—you're one foot out the door with an F on your transcript and a stern lecture about “academic integrity.” LLM and AI have made the act of plagiarism even more tempting. I am guilty of this pleasure, as evident in this blog post and other posts I have written.
But step into the real world? Plagiarism isn’t just alive and well—it’s thriving.
🕵️♂️ The Dark Underbelly of Marketing
Marketing has a reputation for being shiny, strategic, and sexy. But peel back the layers and what you find is a mess of chaos, caffeine, and crisis meetings. Welcome to the side of marketing no one brags about on LinkedIn.
Which AI Platform Is Right for Your Marketing? A Guide for Small Business Owners
In this post, we’ll break down the most popular AI platforms from a marketing perspective. Whether you’re writing blog posts, brainstorming campaigns, creating social content, or analyzing customer data, here’s what you need to know.
The Fundamentals of an Intentional Marketing Plan
If you're tired of guessing, chasing trends, or overcomplicating your marketing, here’s a high-level look at the fundamentals of building a marketing plan that works.
How Risk Tolerance Shapes Your Growth Strategy
This 2x2 matrix maps Sales Growth Potential (x-axis) against Risk Tolerance (y-axis). Whether you're bootstrapping a startup or managing a mature business, your position in this grid says a lot about your current strategy and where you want to go next.
Should I Focus on Profit or Revenue?
When evaluating a business or marketing strategy, one of the most important questions you can ask is: Should I prioritize revenue or profit? This 2x2 matrix offers a visual framework to assess your current position and guide your next steps. The vertical axis represents profitability, while the horizontal axis shows revenue scale.
Competitive Strategies: Porter’s Generic Strategies That Work
In this post, I’ll break down Porter’s Competitive framework using Canadian companies that follow each of the four strategies.
Acton Central - New Private School
Today, I would like to feature one of our clients: Acton Academy Calgary Central.
Marketing Strategy - Free Session
I’m inviting you to a free session about marketing strategy. You will learn the difference between strategy, tactics, and a plan.
Step 5 - The Marketing Statement: Let’s Take A Look at Tukaluk
Looker Studio is an excellent platform to present a marketing statement and show key measures and critical metrics related to marketing. The marketing statement gives a quick overview of what is happening over the last few months and compare that to what happened last year for the same time period (assuming the measures are available).
The Importance of Impressions: Let’s Take A Look at Tukaluk
In recent years, our company has used Google’s data visualization product called Look Studio for our marketing reports. Even though Looker Studio has many limitations (which I won’t get into), I thought I would see if we could use this platform for our clients implementing the principles of Intentional Marketing (our book). David Cooper has graciously allowed us to use data from Tukaluk Campsite and Cabins for this purpose.
Awesome Tenting Campsite: Let’s Take A Look at Tukaluk
In our model, for the x-axis, there is a continuum of how intensive the owner wants to be. They can choose to be laid back or they can be aggressive. The y-axis relates to the portion of the market that the owner wants. They can aim to capture 100% of the market or a lesser portion. These are the variables that the owner must decide on.
The Intensiveness of Marketing is a Choice: Let’s Take A Look at Tukaluk
In our model, for the x-axis, there is a continuum of how intensive the owner wants to be. They can choose to be laid back or they can be aggressive. The y-axis relates to the portion of the market that the owner wants. They can aim to capture 100% of the market or a lesser portion. These are the variables that the owner must decide on.
Chipping Away at Revenues: Let’s Take A Look at Tukaluk
In this article, we will look at some of the metrics that can be calculated from the measures collected in the last step. Specifically, we will look at conversion rates.
Step 4: Calculate the Metrics: Let’s Take A Look at Tukaluk
In this article, we will look at some of the metrics that can be calculated from the measures collected in the last step. Specifically, we will look at conversion rates.
Step 3: Collect the Measures - Visits: Let’s Take A Look at Tukaluk
In this article, we will look at Step 3 - collecting measures, specifically visits, and add the measures to the model.