10 Things I Learned from Joanne: Lesson 1
If a company or a marketing department is going to invest money, employ effort, and take time to develop a strategy and implement various marketing activities, then the results should be measurable at every stage of the customer’s journey. In addition, each level must have measures to facilitate calculations like conversion rates and the costs for each person to move from one level to the next. We call these calculations “metrics”. In our model, there are 7 measures and 10 metrics.
Google Analytics Test - The Good, the Bad, and the Ugly
Explore a detailed analysis of Google Analytics data from three distinct clients, offering insights into user behavior and marketing strategies. From examining time frames to identifying strongest channels, delve into key observations and lessons learned from each case. Join me in deciphering the nuances of digital engagement and its impact on business success.
Google Maps is Amazingly Useful - 15 Tips
I’m finding that I’m using Google Maps with increasing frequency. In past years, I usually started with a Google Search and then I would go to a company’s website to find the address or phone number. I’m doing that less and less. Now I’m using Google My Business listings, which are featured on Google Maps, for all kinds of things.
What I Learned from the Sukuma People
Growing up near the Sukuma people in Tanzania taught me valuable lessons for business. From working together and using tools effectively to communicating and having fun, their farming practices translate well into business principles.
Marketing and Advertising Works, Right?
In this case study, I delve into real data from a client in the renovations industry to showcase the impact of marketing investments on key metrics like website sessions, booked sales, and revenue. Stay tuned for insights into the strategies behind this impressive growth in the next post!
Establishing Expectations
Establishing and managing expectations is key for success in business, as emphasized in books like "Crossing the Chasm" and "The Alpha Strategies." Regularly articulating goals, prioritizing expectations, and adjusting strategies accordingly ensure alignment with external realities and foster open communication for addressing challenges.
Marketing Must Establish a Beachhead
I’m sure you have read similar articles but before you rush away - Don’t. Hang around because I have 2 suggestions that you may not have read or heard about. Of course, these tips are at the end of the article, so you have to read all the way through - don’t skip to the end.
Online Marketing: Cost vs Effort Diagram
Some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.
Effective Digital Marketing for Food & Beverage Businesses
Given the rise of online food ordering and review sites, coupled with a saturated business environment, these are some effective digital marketing strategies that can be used to increase traffic and profitability.
Dealing with Negative Reviews - 9 Ways
Dealing with negative reviews can be challenging, but there are effective strategies to handle them. From addressing the issue and making public or private replies to disputing or ignoring them, proactive approaches can mitigate their impact on your business's online reputation.
Don't Cancel Meetings by Email
Who cancels meetings at the last minute by email? Maybe consider calling or texting.
50 Referral Acceptances on One Friday Evening
Evenings are not a time that I contact customers and prospects. I respect their time and privacy. I definitely don't try to promote something on a Friday evening. But a couple of weeks ago I did and it worked out very well. Let me explain.