What is Your Marketing/Sales Funnel?
Our marketing funnel, or what we like to call it "Customer Acquisition Funnel", has 5 levels starting with Impressions and ending with Outcomes.
Quick Measures for Brand Awareness
One of the concepts that Joanne O'Connell and I teach in our Marketing Metrics course at the University of Calgary is Leading Indicators. The idea behind Leading Indicators is to identify a variety of measures that happen at some point before a sale is made. Here are a list of sites to help with brand awareness.
Outcomes and Targets
For years, when talking about business and marketing, I have used the terminology of goals and objectives. But I'm changing. I am now starting to use the words "outcomes" and "targets". There are a few reasons for this shift.
Measures vs Metrics for Marketing
One of the concepts that I have learned from Joanne O'Connell is the difference between a measure and a metric. Joanne O'Connell and I are developing a system for tracking and analyzing marketing campaigns.