Social Media Marketing

Social media management involves creating, scheduling, and monitoring content across various social platforms to engage with audiences and build brand presence.

The steps that we use to develop campaigns include:

• Defining the characteristics of the target market

• Developing the marketing calendar including the themes and topics for the posts

• Using social channels that are most likely used by those in the market

Social media marketing includes analyzing performance metrics and adjusting strategies to optimize reach, engagement, and ultimately, achieve marketing objectives.