Paid Ads

We create Paid Search Ads using the Google Ads platform so that businesses can target specific audiences based on selected keywords in a defined geographical area. We can set up Display Ads and Remarketing using demographics, interests, and online behaviours, to maximize visibility and drive relevant traffic to our clients’ websites.

The steps that we use to develop campaigns include:

• Understand the products being offered

• Research the best high-performing keyword phrases

• Create the text and display ads

• Select (or create) landing pages that are related to the keywords and generate a response

• Manage the accounts to get the most clicks to the pages for the allocated budget

We customized the ads, keywords, budgets and landing pages, to achieve an optimal return on investment (ROI) and advertising goals.