Boosting Visibility
One way or another, marketing is about generating impressions, either organically or with paid ads.
The process we follow is:
Understand your company, your products, and your brand
Understand your market, the people who should be buying your products
Develop the marketing strategy and tactics that generate measurable results
We wrote a book about this called, Intentional Marketing: A Systematic Approach to Optimizing Performance. To see a preview and buy a copy see: intentionalmarketingsystems.com