Step 1: Asking Important Questions: Let’s Take A Look at Tukaluk
In this step, there are 6 questions to ask and answer before starting the project. I’ll list the questions and then answer the questions from David’s point of view.
Intentional Marketing: Lesson 10 of 10 Things I Learned from Joanne
I learned from Joanne all about “intentional marketing”. Specifically, I learned how the parts of the Customer’s journey are linked together and the concept of “alignment” between the products, the marketing, and marketing.
10 Things I Learned from Joanne: Lesson 9
I learned from Joanne that the outcome is the last behavior of the customer's journey.
10 Things I Learned from Joanne: Lesson 8
The short answer is that I learned that paying attention to impressions is important. In this article, I list the specific things that I learned from Joanne.
10 Things I Learned from Joanne: Lesson 7
What I learned from Joanne is that estimating involves thinking and asking questions. By Joanne’s standards, this means doing a lot more thinking and asking many questions than I do naturally. I have to consciously set time aside to think and develop questions. I’m getting better. Practice helps.
10 Things I Learned from Joanne: Lesson 6
I learned from Joanne that from a high level, there can be issues with the product, the market, or marketing – or any combination of these. Classifying your company’s situation is the next step. In short, there are only a few situations that make logical sense.
10 Things I Learned from Joanne: Lesson 5
This time, when I asked her about the problem we were solving, she didn't hesitate. She raised her voice and said, "Ignorance!" Her answer was clear and to the point. As you can guess, this is one of the traits I love about Joanne. She says what she's really thinking and what she's passionate about.
10 Things I Learned from Joanne: Lesson 4
Inside the Model refers to all the numbers (measures and metrics) in the Customer Acquisition Model that the company controls. “Outside the Model” refers to information, trends, and forces that may have an impact on the company but are outside the company’s direct control.
10 Things I Learned from Joanne: Lesson 3
All you need to do is collect 7 measures (times each marketing challenge) and add the measures to your model. Then, abracadabra, the metrics are calculated for you. This is a beautiful thing.