Workshop: The Intentional Marketing System - Fundamentals and Hands-On Application
This workshop is all about optimizing marketing investments and campaigns to get the biggest bang for your dollar. We cover measuring performance, analyzing results, and developing intentional actions.
About this Event
This workshop is for marketers, business owners and students of marketing.
Date: Friday, March 27, 2020
Time: 9:00 AM – 4:00 PM MDT
Location:
Alastair Ross Technology Centre
3553 31 Street Northwest
Boardroom 7
Calgary, AB T2L 2K7
Buy Tickets: $90.00
Benefits
Benefits of Using the Intentional Marketing System:
A better understanding of people moving through the funnel from simple awareness to the ultimate outcome - buying your products
A better understanding of how your marketing investments can positively affect the desired outcomes
A better understanding of how to maximize the revenue return of your marketing investments and efforts.
We believe that effective marketing should be intentional. It should be based on knowledge of the market, knowledge of buyers, knowledge of the product, knowledge of the marketing environment and on knowledge of effective marketing practice.
Knowledge helps the marketer get closer to understanding the purchasing reality, which lowers risk, which in turn generates more revenues at a lower cost and with less effort.
Topics
We will cover:
Designing the Measurable Levels of your Marketing Funnel
Understanding your Ultimate Outcome
Calculating Conversion Rates, Cost per Sale, and ROMI
Analyzing the Shape of your Marketing Funnel
Understanding why ROMI is so Important
Aligning your Product, Marketing and Market
Developing Actions that are Intentional
Those that are courageous and brave will also have a chance to crunch the numbers using measures from your companies systems.
The workshop facilitators are Jeff Nelson and Joanne O'Connell. Jeff and Joanne are in the process of co-authoring a book on this topic. We welcome your insights and contributions.