Every once in a while there is something on the Internet that is actually interesting. This doesn’t happen every day, just once in a while.

Recently, I got an email, read an article and got a notification about LinkedIn’s Social Selling Index (SSI). To see your score you will need an active profile on LinkedIn, obviously. Next, go to:

https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi

Click on “Get your score free”.

Once you log in you should see a page that looks similar to this:

This is the Social Selling Dashboard. At the top, you will see your Industry and Network Ranks.

Then you will see your SSI as of today. This is broken into 4 categories:

• Establish your professional brand

• Find the right people

• Engage with insights

• Build relationships

As you can see I need to work on the middle 2 sections. If you click on the headings which are links, a popup will appear with a slide presentation on how to improve.

The information isn’t all that helpful and of course, there is the obligatory sales pitch at the end for Sales Navigator.

At the bottom of the page, there are comparisons to People in your Industry and People in your Network. If your score is lower than in your industry or your network, then you have lots of work to do.

If you want suggestions on using LinkedIn better you may want to look at a blog post that I wrote a while back, Tips and Tricks Using LinkedIn.

Alternatively, you can view this presentation called Outstanding Use of LinkedIn on SlideShare to how I manage my profile. The section of the presentation include:

• Navigating

• Setup

• Connecting with people

• Posting

• Engaging

Send me a message on LinkedIn and let me know what your score is. I’ll give you some suggestions.

Jeff Nelson