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Link Quality The Link Quality phase takes advantage of in-bound links to attract additional visitor traffic and build a "network" of links to your site - the more quality links pointing to your website the better. All of these carefully evaluated in-bound links help to improve the "relevancy" or "authority" of your site on the major search engines while increasing natural keyword ranking. They also increase exposure of your website in niche areas and market verticals where potential customers are specifically looking for your product or service. Anduro offers the following services:
Major Business Directory Submissions It is also important to have your website included in the Major Business Directories. Listings in these directories help to increase the natural rankings of the keywords used in your website and provide strong, quality links to significantly improve your Search Engine Positioning. These directories are well established and provide quality exposure for listed websites. Note: these directories often charge a fee for inclusion. Standard recommendations include submission to Yahoo! Directory, DMoZ, and Business.com. Further submissions to other directories, including local listings such as FoundLocally, may be recommended. Link Buying is an exciting new option in the field of Internet Marketing. Capitalizing on the importance of in-bound links to PageRank and Organic Search Engine Ranking, many high PR websites are offering links from their site to yours. The fees associated with link buying are often arranged through a brokerage service. The results of this new technique are already proving quite impressive. Anduro Marketing will research potential link source websites and use our proprietary assessment process to determine if the in-bound link is appropriate. Generally we are looking for websites that have a Google PageRank that is 1 or 2 steps above the PageRank of our client’s website. The method of buying back-links is also one of the best ways to ensure that keywords are placed in the “anchor text” which is the visible text for a link on a Web page. Google and other search engines give considerable weight to the words in the “anchor text”. Note: third party fees are involved, though a monthly fee can generally be determined ahead of time. Fees fluctuate depending on the quality of the link and the policies of the brokerage service. In the evolving world of Internet Marketing, content may be king but strong, effective link building is the king maker. A sophisticated Online Marketing strategy calls for an ingenious melding of these two core elements. Anduro's Article Syndication service brings you the best of both worlds - relevant, optimized content posted in high traffic, strong authority portals. These already powerful links are anchored by keyword rich content, improving the exposure and relevancy of your information and creating another open avenue for your target audience. |
